Our Story

Learn more about Beyond the Grape in Pensacola, FL

Our Story

Wine should be fun. It is fascinating to learn about all the different grapes, growing regions, dirts, and winemaking traditions, and at the end of the day the best wine is the wine on your table. Let Beyond the Grape introduce you to specialty, small production wines made from a wide range of fruits, berry, citrus, and yes… grapes too! Let’s find a wine for you to enjoy today and let us know if we can help with special events. We love to host parties in our unique and accessible tasting room here in Pensacola. Cheers!

  • Wine Tastings
  • Wine Smoothies
  • Paint and Sip Classes
  • Wine Club
Roger Johnson

Roger Johnson

Owner

Roger is proud to offer a unique wine experience for Pensacolians and visitors from near and far, right here at the mall.  During a 6 month research project in Cape Town, South Africa, when he was 20, Roger got to explore the winelands of the Western Cape and meet many winemakers. He has been fascinated with the wide world of wine ever since and has traveled to many other wine regions.  He is a big proponent of Washington state wines, where he has lived most of the last 15 years.  Roger has worked in the corporate and non-profit sectors in several different cities and got to know Pensacola when he lived in New Orleans for a couple years.  He saw great things happening in Pensacola and loves living in this gem of a city.  As a local business, he is proud to offer selections from the best Florida wineries as well as bringing premium, small production wines from winemakers and vineyards he has gotten to know around the world.  Roger was born in Minnesota and is also a citizen of Finland.

Beyond the Grape is a Fixture at Blue Wahoos Games in Pensacola